One day in 1994 Gregg Myles Levin proved the adage "necessity is the mother of invention." Deciding that he was not the only one who spent time and energy curving the brim of his baseball cap, he set out to "find a better way" than the Rube Goldberg contraption he was using to curve his caps. His research uncovered that baseball cap sales were increasing at more than 10% a year, and closing in on $3 billion annually. Hundreds of millions of caps were being purchased every year by men and women, young and old, and almost every one of those people was curving the brim. Special retail stores dedicated only to baseball caps were popping up from coast to coast. Caps were becoming a fashion item, an apparel staple in every home.
